← Back to projects

Flyground

Branding
Project overview
Flyground is a hip hop community founded by Samuel Chan. Together with Juliana Fasotte, we created the look and feel for this new community in Ghent. 
Adobe CC
Logo - Brand look & feel
2024
-
To highlight its focus on community building, we decided to skip a personal color palette and focus on images and structures. While the subject of graffiti has a more playful and colorful look and feel, dance visuals have a more warm and dynamic look and feel. The essence of Flyground is showcased in both styles of creations: doing, sharing and having fun - together. The little wing at the bottom of the F is a nod to the graffiti styles.